Retail Reasoning

Retail Reasoning

Research Reports

Consumer Bifurcation and the Death of the Middle: Portfolio Strategy for a Barbell Market

Research Report No. 3 | The top 10% of households drive 23% of consumer spending, and the middle your portfolio was built for is vanishing.

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David Happe
Jul 23, 2026
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September 2026 | by David Happe

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